Senior Account Manager · Brand & Creative Strategist

I've sat
on both sides
of the table.

Agency-side account lead. Brand-side client. I've been both, which means I know exactly what's keeping the person across the table up at night, and how to turn that into a brief the creative team can actually run with. 8+ years of keeping mandates, stakeholders, and deadlines in one piece.

8+
Years in
Client Servicing
40+
Brands
Managed
3
International
Markets Launched
Let's talk → See my work Download resume ↓
Arshiya Meezan

"Somewhere between the client's spreadsheet and the designer's mood board, that's where I live."

· The short version
About

Not the loudest person in the room. Usually the one holding it together.


8+ years managing brand mandates and client relationships, on both sides of the table: as agency-side account lead, and as the client. I've run integrated mandates end-to-end across mainline, digital, social, and film for 40+ brands, building the content systems and creative frameworks that hold up long after the kickoff meeting.

From shaping boAt's socials back when it was just getting started, to being the sole point of contact on Jaquar Group's luxury sanitaryware mandate, the job has always been the same: translate what the client actually needs into a brief the creative team can run with, then make sure what comes back is something everyone's proud to put their name on.

I've also sold into rooms that don't care how good the idea is until you show them the numbers: closing and growing enterprise-level relationships with legacy brands across categories. And when the system I needed didn't exist yet, I built it: hired the team, wrote the SOPs, and turned a studio that lived in my head into one that ran without me hovering over it.

I bring structure to creative chaos, keep every stakeholder moving in the same direction, and I will still absolutely make a Gilmore Girls reference in a client deck if it fits. The brief. The mess in the middle. The moment it all ships on time. I genuinely love all of it.

Location Gurgaon, Delhi NCR
Specialisation Client Servicing · Account Management · Integrated Campaigns
Currently looking Open to the right opportunity
Available for Full-time · Consulting · Projects
Education BSc. Business Admin, Florida Institute of Technology
Sanskriti School, New Delhi
Currently vibing to AI tools, pop culture, trend-spotting, FPS gaming
How I work

Areas of strength

01
Client Servicing & Account Management

Sole point of contact across accounts, owning strategy, execution, and delivery within agreed timelines. I've sat on both sides of the table, so nothing about a client's concerns catches me off guard.

02
Integrated Brand Mandates

End-to-end across mainline, digital, social, and film, with a single coherent brand voice that doesn't fall apart when it moves from a TVC to a tweet.

03
Stakeholder & Vendor Management

Steering agencies, production houses, and PR partners from kickoff to final delivery, keeping every thread connected, not just the ones that shout the loudest.

04
Content Strategy & Systems

Frameworks, playbooks, and editorial direction that scale without losing sharpness. Not a blindly pre-planned calendar. A living system.

05
Enterprise Sales & Growth

Sold and grew relationships with legacy enterprise brands across categories, and led 3 international market launches in under a year.

06
Brand Positioning & Voice

Clarifying how a brand sounds, feels, and shows up, across every touchpoint. Because people can always tell when it's hollow.

Career history

The work that got me here

A decade-ish of owning mandates, managing rooms full of stakeholders, and figuring out what actually keeps a client happy. Here's the timeline.

Jun 2025 – Feb 2026
Gurgaon
Senior Manager, Brand & Content
Crescent Group
  • Sole point of contact on the integrated mandate for Artize (Jaquar Group's luxury sanitaryware brand), the single thread connecting client, agency, production, and PR across mainline, film, digital, and social.
  • Translated client vision into creative briefs and steered agencies, production houses, and PR partners from kick-off to final delivery.
  • Maintained a premium brand tone consistently across touchpoints in a competitive luxury category.
Stepped away after this role to support my family through the loss of my grandfather.
Aug 2024 – Dec 2024
New Delhi
Head of Marketing
ODN Digital Services
  • Led client-facing marketing for a content-tech company serving 200+ global brands: PR, social, email, events, and partner communications.
  • Anchored the entire function on AI tools and integrated systems for scale and efficiency.
Left this role to grieve the loss of a pet who had been part of my family since childhood.
Apr 2023 – Aug 2024
New Delhi
Director, Growth & Marketing
StoryTailors
  • Launched the business into 3 international markets in under a year as the primary client-facing lead, managing founder-level stakeholders through each launch.
  • Built and led cross-functional launch teams; managed partner and vendor relationships across all three markets simultaneously.
Feb 2022 – Sep 2022
Pune
Manager, Enterprise Sales & Marketing
Marmeto
  • Ran marketing and brand communications for enterprise D2C clients (Epigamia, Slurrp Farm, boAt, GJEPC) as the single point of contact between brand teams and internal tech teams.
  • Kept briefs sharp, timelines honest, and client expectations managed from kick-off through delivery.
Left this role to support my mother through a family medical emergency.
Aug 2020 – Jan 2022
Gurgaon
Social Media Team Lead
Stanza Living
  • Grew followers 30% with platform-native content for a young, culture-aware audience: moment marketing, memes, and Bollywood pop culture.
  • Ran macro influencer campaigns including the national "Home is Where the Heart is" campaign; managed 100+ micro influencers across regions.
May 2019 – May 2020
Mumbai
Project Manager
Moksha Media · Marico (WeCreate Studio)
  • Conceived and led WeCreate, Marico's in-house creative studio, managing content production for 35+ brands including Parachute, Nihar, Coco Soul, and Saffola.
  • Executed campaigns for boAt, Mi, MamaEarth, Hummel India, and Lakmé from brief to final delivery.
Sep 2018 – May 2019
New Delhi
Account Manager
Chatterbox Communications
  • Led digital revamps for niche beauty brands including DAFNI, Paul Penders, and StylPro, shaping brand voice, social identity, and visual style from scratch.
  • Deepened client relationships through regular insights, smart upselling, and on-point recommendations that drove retention.
Jun 2017 – Jun 2018
Florida, USA
Marketing Associate
Jaycon Systems
  • Executed SEO and email marketing campaigns and supported industry event logistics for a hardware prototyping and manufacturing company.
Jun 2017 – Jun 2018
Florida, USA
Social Media Coordinator
SCB Marketing
  • Drove 30% follower growth across client social accounts and rolled out Sprout Social as the agency's social media management platform.
Ongoing
Freelance & Consulting

Alongside full-time roles, I take on freelance brand and account consulting for SME and D2C clients across personal tech, beauty, and fashion, sole point of contact for strategy, execution, and delivery within agreed timelines and brand guidelines.

Selected Brands

40+ brands. One consistent thread.

Luxury & Premium
Artize (Jaquar) Kohler Marks & Spencer Timex Jean-Claude Biguine Artize (Jaquar) Kohler Marks & Spencer Timex Jean-Claude Biguine
Consumer & Lifestyle
boAt Lakmé Mamaearth Parachute Saffola Coco Soul DaMENSCH Sleepwell boAt Lakmé Mamaearth Parachute Saffola Coco Soul DaMENSCH Sleepwell
Tech & Finance · Media & Culture
Mi Upstox ET Money IDFC First Bank Park+ Stanza Living NDTV Khaleej Times Hummel India Mi Upstox ET Money IDFC First Bank Park+ Stanza Living NDTV Khaleej Times Hummel India
Skills

What's in the toolkit


The stuff I've actually used in the wild, not just listed to make an ATS happy.

Client Servicing Account Management Stakeholder Management Brand Strategy Integrated Campaigns Enterprise Sales Business Development Vendor Management GTM Planning Team Leadership Creative Direction Hiring & SOP Design Content Marketing TVC Production Copywriting ATL Strategy Social Media Strategy OOH & Print AI-Integrated Workflows Influencer Strategy Shoot Management Scripting Email Marketing Digital Analytics Visual Identity
Notable accounts & mandates

The work that actually happened

Some accounts get you a bullet point on a resume. These ones got me out of bed excited, because the client trusted me to hold the whole thing together. Here's a few of them.

Artize by Jaquar black matte faucet product shot
Crescent Group · 2025–26
Integrated Brand Mandate · Luxury

Artize by Jaquar: Owning the Premium Space

Artize is Jaquar Group's luxury sanitaryware brand, a category where the product is beautiful, the audience is discerning, and the brief basically reads: "don't get this wrong." I came in as the sole point of contact, which meant I was the single thread connecting client, agency, production, and PR.

The challenge: Maintain a premium, consistent brand voice across every touchpoint (mainline TVCs, digital, OOH, social) while keeping every stakeholder aligned in a fiercely competitive luxury space where every brand is trying to look high-end and most of them just look expensive.

What I did: Owned the relationship end to end: translated client vision into creative briefs, steered agencies and production houses to deadline, and kept internal stakeholders and PR partners on the same page from kick-off to final delivery. Kept the brand feeling like it had a point of view, not just a price point.

▶ Mainline Launch Film
Client Servicing TVC Production Agency Management Brand Voice Integrated Mandate
Marico WeCreate studio work: Nihar coconut oil, Coco Soul, and Parachute Advansed campaigns
Moksha Media · Marico · 2019–20
In-House Studio Build · Content Production

Building Marico's WeCreate Studio from scratch

This one is probably the project I'm most proud of, because it didn't exist before I thought of it. WeCreate was Marico's in-house creative studio, and I conceived it, pitched it into the room, and then ran it.

The studio managed content production for 35+ internal brand stakeholders including Parachute, Nihar, Coco Soul, and Saffola, everything from social content to campaign assets. We also executed work for boAt, Mi, MamaEarth, Hummel India, and Lakmé.

What made it work: hiring the right team, writing the SOPs that let it scale, and keeping a creative culture alive in what could very easily have turned into a content factory. It didn't. We were too careful for that.

Studio Build 35+ Brands Creative Direction Content Systems Team Leadership
boAt #BoatHead campaign featuring KL Rahul and product creative
Moksha Media · 2019–20
Visual Identity · Community · Influencer

boAt's #IAmABoathead: when the brand found its energy

boAt was early in its cultural moment when I worked on this. The brief was essentially: make people feel something. Curated the visual identity to an attention-grabbing look and feel: bold, high-energy, unignorable.

Built community through micro and macro influencer engagement and brand ambassador content featuring KL Rahul. Covered boAt's brand endorsements across Lakme Fashion Week, Sunburn Festival, and IPL, keeping the content native to each platform while the brand voice stayed consistent underneath.

The #IAmABoathead community platform became a real thing, not just a hashtag. That's the goal, every time.

Visual Identity Influencer Strategy Community Building IPL · LFW · Sunburn
Stanza Living social campaign creative including FilterCopy collaboration
Stanza Living · 2020–22
Social Media · Influencer · Moment Marketing

Stanza Living: memes, moments, and 30% follower growth

The Stanza brief was a good one: speak to students and young professionals who have seen every brand try too hard to be relatable. The challenge was to land inside an already established brand voice and make it feel alive, not managed.

I leaned into moment marketing, Bollywood pop culture references, and platform-native formats (this was pre-Reels India, for context). Created the national "Home is Where the Heart is" macro influencer campaign on Instagram while simultaneously managing 100+ micro influencers across regions for localised amplification.

Result: 30% follower growth, a brand that people actually tagged their friends in, and a collaboration with FilterCopy that felt genuinely native, not sponsored-content awkward.

Social Strategy 100+ Micro Influencers Moment Marketing 30% Follower Growth FilterCopy Collab
DAFNI straightening brush product and #HairstylesWithDAFNI content series
Chatterbox Communications · 2018–19
Brand Launch · Social Content · GTM India

DAFNI: introducing a new category to India

A straightening brush was a genuinely new concept in India at the time. The DAFNI challenge wasn't just brand awareness, it was category education. People didn't know they wanted this yet. My job was to show them why.

I suggested we lead with real people instead of polished campaign imagery, including myself, across social content before Reels existed. Think: raw, authentic, product-in-use content that showed the convenience without overselling the premium price point.

Curated a relatable yet cost-justified brand tonality that bridged the gap between "I can't afford this" and "I need this in my life." The #HairstylesWithDAFNI content series helped land that message.

Category Launch Social Content Brand Tonality Pre-Reels UGC India GTM
Honey & Dough product photography including brownies, macarons, and caramel popcorn
Chatterbox Communications · 2018–19
Visual Identity · Shoot Management · Brand Build

Honey & Dough: building a lifestyle brand look from scratch

Honey & Dough needed to feel like a lifestyle brand, not just a bakery. The brief had room to be creative and I took it seriously. This was one of those projects where I did a bit of everything, and I mean that in the best way.

Self-set-up photoshoots at their venues, working alongside production teams and designers to create a visual world that felt warm, premium, and a little bit aspirational without losing the "come in and have a brownie" energy.

Right from product photography to social content strategy, I shaped a new brand tonality that gave Honey & Dough a consistent, craveable visual identity across every touchpoint. The kind of feed that makes you hungry by slide two.

Shoot Management Visual Identity Social Content Brand Build Lifestyle Positioning
Work with me

Freelance rate card.

Alongside full-time roles, I take on select freelance and consulting work, strategy, writing, and light design for founders and small teams who need someone who can own the whole thread, not just one piece of it. Starting rates below, final scope always confirmed on a quick call first.

Strategy & Brand ConsultingPositioning · GTM · Brand Audits
₹12,000–₹20,000 per day, or ₹60,000–₹1,20,000 per project depending on scope
CopywritingWebsite · Campaign · Brand Voice
₹5–₹8 per word, or ₹6,000–₹15,000 per page/piece
LinkedIn GhostwritingFounder & Executive Voice
₹3,000–₹5,000 per post, or ₹20,000–₹35,000/month for 8–10 posts
Blog Writing1,200–1,500 words
₹2–₹5 per word, or ₹3,000–₹7,000 per piece
Business DevelopmentCommission on Closure
8–12% of one-time project value, or 5–7% of the first 3 months on retainer deals
Graphic Design (Canva)Basic Social & Carousel Design
₹300–₹600 per post, ₹1,000–₹2,000 per carousel, or ₹8,000–₹15,000/month for a content calendar

Rates are starting points and flex with scope, timelines, and volume. Retainers get preferential pricing over one-offs.

Book a scope call →
Get in touch

Let's build something solid.

I talk fast, I have a lot of feelings about pop culture, and I will absolutely make a Gilmore Girls reference in a client deck if it fits. Looking for someone to own the account and keep everyone on the same page? You know where to find me.

✉
Email arshiya.meezan@gmail.com
✆
Phone +91 9811-00-3859
in
LinkedIn linkedin.com/in/arshiya-meezan
◎
Book a call calendly.com/meet-arshiya

© 2026 Arshiya Meezan · Client Servicing · Account Management

Gurgaon, Delhi NCR

Lofi, if you're into that